Fashion Websites : Don’t Copy Your Competitors

February 22nd, 2010 by admin

What amazes me is how much website owners copy other websites.  I don’t mean in any illegal sense, just in the way they ape content, layout and overall message.  You can see this especially if you look through a directory listing of fashion sites, for example a lingerie directory.  One site after another with the same layout - the Flash intro, or Flash segment on the home page, the usual imagery.  The problem with being like everyone else is that nobody remembers you, and this is anathema to being successful online.  My advice is to look at the competition and deliberately try something new. 

Posted in Miscellaneous