Real Estate Press Releases

July 26th, 2010 by admin

Traditionally, real estate press releases are short lived and only has alimited amount of time to make your impact on the media before they become old news and are replaced by fresh press releases. When preparing your press release you should optimize it for the keywords which are import for your site, product or company. This means that when someone searches for information in your industry, your press release will be seen as relevant by the search engine. A press release is pseudo-news story, written in third person, that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product.  Press releases are often sent alone, by e-mail, fax or snail mail. They can also be part of a full press kit, or may be accompanied by a pitch letter.Before you write a word, remember this:  A reporter isn’t interested in helping you make money or driving visitors to your site. He’s looking for a story that will be interesting to his readers and pleasing to his editor. He could care less about your great selection, super customer service and commitment to quality.

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